🎤 The Write Move: Speak Your Way to More Listings, Clients, Credibility and Revenue
Real estate agents are often natural storytellers. We tell the story of a home. We guide clients through life-changing transitions. And we become trusted voices in our communities.
What if your voice could reach beyond your transactions?
What if your expertise could be shared in front of a room?
More people, including potential clients and referral sources, would hear your voice.
A Personal Note: From Terrified to Talkative
I wasn't always comfortable with public speaking. It used to terrify me.
Years ago, in my IT career, a manager gently suggested I improve my communication skills. I took that feedback to heart and joined Toastmasters. I earned several certifications. It helped incrementally, yet I still avoided putting myself out there.
Eventually, I dived in and started speaking at conferences about IT project management. I was still shaking, still filled with anxiety, yet I did it. One small win at a time.
Years later, when I entered the real estate industry and eventually became a managing broker, those early speaking skills helped me lead teams, run training sessions, and build trust. Now, in my third career as a ghostwriter, writing my own books gives me the courage and clarity to speak with confidence.
And it can do the same for you.
Why Speaking Is a Natural Next Step for Agents
You already have what speakers need:
Stories of transformation
Expertise that helps people make big decisions
Community insight
A passion for assisting others to navigate change
Speaking at neighborhood associations, senior centers, first-time homebuyer events, or industry panels is one of the fastest ways to build authority and attract your ideal client.
When people hear you speak with heart and knowledge, they remember you. They trust you.
But what makes someone invite you to speak?
That's where your book comes in.
Your Book Opens Doors
A concise, well-crafted book gives people a compelling reason to invite you to a panel, podcast, or stage. It says:
📘 "I've put thought into my message."
📘 "I know how to help people."
📘 "Here's what I stand for."
Whether you write about downsizing, navigating real estate in retirement, helping clients relocate, or building wealth through real estate, your book gives organizers confidence that you'll deliver value.
Real Revenue, Not Just Recognition
Speaking isn't just about applause—it's about:
💼 Building trust faster with prospects
📈 Growing your referral network
💰 Creating new revenue by packaging your services or consulting
Even if you're not looking to speak on big stages, having a book lets you:
Lead seminars for first-time buyers
Host your info nights for sellers
Offer free books as lead magnets to grow your list
When done well, your book becomes your silent co-speaker, extending your message even after the event ends.
The Write Move
I created The Write Move to help agents like you go beyond the transaction and build a personal brand. A book isn't just a marketing piece, it's a confidence booster and a springboard to the mic.
If you've ever thought, "I could speak on that panel," or "I'd love to teach a class someday," your book is your invitation to the stage.
Because your voice matters.
And when you speak from the page and the podium, people listen.