From Closing Tables to Chapter Endings: Why Real Estate and Ghostwriting Have More in Common Than You Think
I appreciate the profound similarity between my work as a real estate professional and a ghostwriter. I’m invited into a client’s life during the transition in both roles.
They may wish to sell a longtime family home or write a book about their journey. I help them navigate change and guide them toward a meaningful outcome.
It is a process layered with emotion and personality. And when it’s done, I gently step back. But the story? That stays with them. Here are three powerful ways real estate and ghostwriting mirror one another:
1. Trusted with Emotion—and the Bigger Picture
Years ago, I worked with a client who had lived in her home for over forty years. She had raised her children there, celebrated milestones, and even planned to add a private apartment for visiting adult children. We walked through her home. She told me stories of her late husband, family dinners, and mornings in the garden overlooking her cherished view. She knew it was not time to sell, but she also knew the time was coming.
Rather than pushing, I listened, asked thoughtful questions, and honored her process. Three years later, when she was finally ready, she called me, and I was there.
In ghostwriting, I see the same dynamic. Clients revisit the past with vulnerability and clarity. It may seem like they’re letting go, but they’re not. They’re owning their stories, capturing the meaning behind the memories. Whether talking about a beloved house, an exciting move, or cherished holiday traditions, the process is reflection, not erasure.
2. Planning with Flexibility and Purpose
No real estate or writing journey is alike, yet structure still matters. We plan to prep the home, list it, navigate showings and contracts, and move to closing in real estate. In ghostwriting, we outline, draft, revise, and polish. We hit milestones to ensure progress, but we also leave room for shifts—emotions that bubble up, stories that need more space, or delays that are part of the process.
Having a plan helps my clients feel grounded, especially when the journey feels uncertain. My role is to keep us even if the road bends a little.
3. It Takes a Team to Tell the Full Story
Successful real estate deals rely on collaboration—agents, lenders, attorneys, inspectors, and stagers. Similarly, no one creates an influential book in isolation. Behind every powerful manuscript are editors, designers, proofreaders, and publishers who bring the story to life.
In both roles, I act as a steward, helping clients coordinate, communicate, and ultimately realize their vision.
A Gentle Exit and a Lasting Presence. Completing the deal—or printing the book—naturally diminishes the intensity of our connection. But that doesn’t mean the impact disappears. I stay in touch, check-in, and remain a resource. More importantly, I know that our work together continues to serve clients through a new chapter in a new home or a written legacy that lives on.
Helping Agents Turn Local Expertise into Lasting Impact
Because I’ve walked in both sets of shoes—as a real estate agent and a writer—I understand the value of combining these roles. I bring ghostwriting expertise and years of experience representing clients, negotiating deals, and truly knowing what it takes to build a real estate business. Writing a book can be a decisive next move for agents ready to grow their brand, stand out in competitive markets, and build deeper client trust. I help them craft stories that reflect their market knowledge, personal style, and commitment—stories that don’t just inform but inspire action.
I help people move forward confidently and clearly—whether in life, business, or their stories. That is what I do. And no matter the title on my business card, that purpose remains the same.