Write the Book Your Dream Seller Is Waiting to Read
From the "Write Move: Books That Win Listings" series.
The Dream Scenario
It was a call Really had been hoping for.
The spring market had just kicked into full swing when Selly reached out. A friend from Selly’s gardening club had recommended Really, praising her calm presence and sharp eye for pricing strategy.
Selly and her husband were ready to move quickly, downsizing after thirty years in their beloved home, which was filled with memories and had mismatched paint colors in the guest room.
That evening, Really walked up the brick path with her signature black presentation folder and something new: her book. Although only 80 pages long, the book contained many insights, case studies, and checklists. More importantly, it told her story and showed sellers exactly how she guided homeowners through decisions, emotions, and negotiations.
Selly had already read it. “I saw myself in those stories,” she said. “That one about the couple who listed too high, then regretted it... It felt like a cautionary tale just for me.”
The interview was a formality. They still had two agents scheduled, but Really could feel the connection. The next night, Selly called back.
“You were the only one who didn’t feel like a pitch,” she said. “We want to list with you.”
That’s the power of a book.
A Typical Scenario
In another neighborhood, another week, another seller. Really again made the shortlist—this time competing against two agents from national franchises with deep local roots and flashy marketing.
She knew the game. Really prepared the comps, rehearsed her listing strategy, and reviewed her notes on the neighborhood and the market.
She shared stories from her experience, like when she worked with a young family who needed to sell their home quickly but couldn’t move out until school ended in June. Rather than lose the buyer, she negotiated a rent-back agreement that let the family stay in their home after closing. The kids didn’t have to switch schools mid-year, and the sellers could transition on their timeline—grateful for an agent who saw the complete picture.
The sellers were friendly and attentive. But two days later, the call came.
“You were amazing,” they said. “It came down to a personal referral from my brother. He swore by his agent.”
It stung, but it made sense. In this business, personal connections often win.
But what if the book had come first? What if the seller had read her story before they met? What if she’d already been the trusted voice in their head?
The Big Idea: Make the Book the Introduction
We all know the real estate market is a battlefield, and listing agents fight hard for the best properties. The competition has gone beyond business cards and branded pens. The agents who win are walking in as pre-sold experts.
What would be your advantage if you had authored a book that your client read before picking up the phone?
What If You Could Talk to Your Dream Seller Before You Ever Meet?
Ask yourself: Who is your ideal client?
The couple downsizing after decades of homeownership?
The executive relocating across the country with no time to spare?
The homeowner managing an inherited property from afar?
Is the luxury seller expecting concierge-level service?
Now imagine writing a book just for them.
How I Help You Write the Book Your Seller Is Waiting For
As a ghostwriter for real estate agents, I help you turn your experience into a book that works for your business.
Together, we’ll:
✔️ Identify your ideal seller’s biggest questions, worries, and goals.
✔️ Translate your process into a warm, relatable narrative.
✔️ Include actual stories that showcase your unique skills and wins.
✔️ Write in your voice—so they feel like they know you when they read it.
✔️ Deliver a professional, polished, branded book you’ll proudly hand out.
Whether it’s a 40-page guide or a signature 100-page book, the result is the same:
💥 A magnetic tool that draws in your dream clients—and filters out the ones who aren’t a fit.
🔑 The Write Move
You’ve already put in the work to become an expert. Now, let’s show it.
Your book doesn’t replace your listing presentation—it’s the door opener that makes it easier for sellers to say yes before the meeting ever happens.
📚 A book that answers the questions your sellers are asking:
“How do I price right without leaving money on the table?”
“What minor fixes give me the biggest ROI?”
“What should I expect from this market right now?”
“How do I juggle showings while still living here?”
“Why should I hire you?”
An excellent listing book does more than inform. It connects, builds trust, and gets you in the door as the agent they already feel loyal to.
Your Dream Seller Is Out There. Let’s Help Them Find You.
Imagine dropping off your book instead of a flyer.
Imagine your book being passed around at a retirement party or a PTA meeting.
Imagine walking into a listing appointment and hearing the seller say, “I read your book. I’m ready to work with you.”
That’s the Write Move.
Let’s write the book your dream seller has been waiting to read.