You Have a Story Worth Telling
There's one truth in real estate that never changes. Real estate is a relationship business.
However, relationships don't just form themselves. They don't always last without effort.
That's what I learned after working with a client who came to me through a Zillow lead. They were moving from Chicago to Evanston, looking to put down roots and raise their family in a quieter, community-focused suburb. I was delighted to help them through that transition.
I worked hard for them. I previewed homes, shot videos with the listing agents' permission, and took time to understand what mattered most to their family. We found the perfect home. The closing was smooth. They were grateful.
And then… the silence.
I did all the follow-up things we're trained to do:
An anniversary card.
A holiday gift.
A branded note here and there.
Yet over time, it became clear they weren't interested in an ongoing relationship. There were no replies. No updates. No referrals.
Now, I wonder: what if I had written a book?
Your Book Builds More Than Authority—It Builds Relationship Equity
A book isn't just a brochure or business card. It's a piece of you. A book is your expertise, your voice, your values packaged in a format people can return to again and again. It builds trust quietly and steadily, even after the deal is done.
If I had sent that client a copy of my book a year or two after closing, something that reflected my knowledge of Evanston, offered seller and buyer tips, and reminded them of my unique approach, it might have reopened the door.
If I had included two extra copies for them to pass along, it might have led to referrals.
If I had used content from that book on my social media, it might have expanded my reach in the Evanston market.
All the work I put into that one transaction could have continued paying dividends for years.
You Are Your Brand—No Matter Where You Work
Whether you're with a large, well-known brokerage or a boutique independent firm, you are your brand.
Your stories are your brand.
Your client's success is your brand.
Your expertise is your brand.
Your vision is your brand.
You bring value.
That's why writing a short book that reflects who you are and how you work is one of the most innovative ways to grow your business.
Imagine giving your book to:
Clients during the first appointment so they understand your approach.
Past clients, so they remember your value years later.
Referral partners so they can recommend you with confidence.
It's more than transactional. It's transformational.
It continues to work long after you've moved on to the next deal.
Want to Grow Your Brand the Smart Way? Write Your Book. It is The Write Move!
📞 847–276–7239
✉️ Lynn@EmpowerWritingServices.com